Strategic location:• Geographical center of Europe • Ideal trade hub to the EU, Middle East and Asia • Free trade: EU, CIS, EFTA, FYROM, Georgia, Montenegro • On-going negotiations with Canada, Israel and Turkey Ground Floor Opportunity:• Reform-minded, pro-business government• Conflict in East less 3% of country, 700 km from Kyiv• Firmly on path to EU economic convergence• Bold structural reforms will unlock growth potential• Large consumption gaps mean significant upside,   at 10-50% CEE peers’ levels in most categories• Robust deregulation initiated, estimated to generate between $2.4 – $3.3 billion in savings• IMF estimates return to growth in 2016